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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Browsers the Future of User Profiles? Step it up Chrome!

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Today while perusing my Alltop page, I found a post titled: What will be the successor of the current user profile in online networks? by Eric Mariacher. In the post he stated:

My answer is: I guess LinkedIn is pioneering the "successor of user profile" with 3 specific features:
1. who you know - your network
2. recommendations from current and past colleagues
3. LinkedIn Q&A feature where you can advertize your skills by asking and answering question. from what I understand this is what you call "software usage".

When I read this, I needed to make a comment. LinkedIn is pioneering the successor of the user profile? If that's what pioneering is, then what is Beat-Play? These three features are cool, and very useful from a professional standpoint. They add reasons to have a profile, other than telling everyone that you're at the ski lodge for the week so robbers will have open access to your house.

Adding practical functionality is always good, but these uses alone are not enough. Not only should the profile represent you professionally and personally, but imagine if your profile information was tied to the content you view online, and your web use in general. Imagine if you accessed all of your favorite stored content through your profile. Imagine if you only needed one profile!

The future of profiles online will lie in the browser. It seems like a strange concept at first, but given a closer look, it just seems practical. There's literally millions of websites out there, and every one pretty much does something different, and useful. This goes back to my Toolbox post from last week. We need a place to keep all of these great tools, and the browser is the place to do it.



Browsers like Safari, and now Chrome, are beginning to offer quicker ways to access your favorite sites, by offering a function that shows you screens shots of your favorite websites upon launch, so you can easily 1-click and be off. However this is only a very small way browsers can save us time.

Many websites I use require me to sign up, register, and usually create a profile. For many people, this is a big deterrent from actually using some sites. There have been attempts by companies to create universal profile systems such as Open ID, and many others. However this also requires a person to create a profile, and then not all websites support these forms of identification, or they support one, but not another.

A better solution would be for the browser to house the user's profile information. Think about it. There are about 5 major browsers on the market today. Compared with the number of websites, which is the more universal medium? If even the top 3 browsers had systems to store profile info, the websites would have a much easier time integrating their logins with those browsers. Many websites already make Firefox Add-ons and widgets. It's become extremely easy, especially with the open source browsers, to integrate websites into them. Also, it wouldn't be too hard to sync a user's Twitter, Myspace and/or Facebook profile with a profile stored on a browser - the ultimate solution!

I cannot wait for the day when I go to sign up to a new website and it asks me to agree to the terms, and then I get a little box that says "Syncing to Browser Profile Data." That would sure save me a headache, and it could be an amazing thing for websites as well.

But hey, if the big browsers wait to long, then shit, I'll just have to do it myself. Browsers are for sure the future of profiles, and in my opinion, computing in general, even over OS's, just ask Google.

Written by: Dante Cullari Founder & President Beat-Play, LLC

The Future of Social Networking

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Google’s approach at creating a better online social strategy is creative with the notion that they will nowuse all the data gathered from individuals such as, the things you like, the people you talk to the most, and most other online habits, to constantly connect an online community in a much larger scale with a greater impact on finding information. With this technology people will soon have the ability to remove the idea of having to search for information. Everything you could ever be interested in will now come to you based on your past. (Sounding more like ‘real-life’ online)

When someone writes a blog or article, they are asked to add tags to the page that best describes that specific article when people are searching. This idea of tagging is not yet obsolete, but more one sided in the case that only the article is tagged itself. Why not the individual as well? When signing up for a specific social network the user could then be asked to provide a certain number of tags they would use to describe their interests.

With this strategy, the individual can now be connected to the things he/she is looking for without the searching aspect involved. Constant media, news, and peoples will be connected to you with similar tags, enabling you to see new information all the time while meeting new people with similar interests to your own. This idea takes the large but very small social Internet and gives it the power to develop into the main global source for learning and sharing information.

Google is on the right track with harnessing the data gathered by their users to make a more personalized online experience, minus the underlying problem with telling people that you are keeping record of what they are doing. Once this becomes more apparent to the public, you will see a rise in concern. Personalized tagging is safer for the user to connect with people of similar interests while keeping the privacy of what they are viewing online.

Written By: Mark G. Valente | Director of Operations | Music Without Labels & Beat-Play LLC